![]() By employing user-friendly solutions, adoption rates are higher and the risk of data being held outside official platforms is significantly reduced. But what constitutes enough added value? Is providing zero-knowledge security enough of a competitive advantage?"If the market is any judge, the answer is yes," he adds, stressing secure cloud providers 'need to provide a level of convenience on par with Dropbox-like solutions'.Dropbox, a company which often gets the rap - fairly or otherwise - for security in the cloud, argues 'adoption is key to security.' UK manager Mark Van Der Linden, writing exclusively for this publication in July, argued: "It is time CIOs put adoption at the heart of their IT strategies. "Sure, industry experts advise building added value on top of storage. "The key problem is that you can't build your business on storage," he opines. At the time, Wuala was "excited about the next step in growth." But with the continual 'race to zero' in cloud storage, as prices go down and down, was this a retrograde step?For pure-play premium cloud storage vendors, the argument remains that guaranteed security, especially in an enterprise context, reassures customers into paying a premium even though the likes of Microsoft, for instance, offer unlimited OneDrive storage with an Office 365 account.Lam attempts to answer this question in the blog post welcoming Wuala customers. No longer would users get a bundle of free storage in their initial account. Customers can get a refund on their account, unless they have less than 10 USD/CHF/EUR credits in their bank.AnalysisFrom a position of hindsight, the first seeds of doubt may have been sown in a blog post from Wuala in June 2014, in which the company announced a move to a paid-only model. Wuala also mentions SecureSafe as a potential option for secure data storage both companies are also based in Switzerland.Wuala makes it clear the service is not being transferred over to Tresorit Seagate and LaCie, the parent company of Wuala, will run it until it terminates. To "ease the impact of the service termination", Wuala has partnered with Tresorit, offering a migration wizard to help transfer data smoothly.In a post, Tresorit chief executive Istvan Lam describes Wuala as "a pioneer of secure cloud storage", and adds the company is "proud" to be recommended as a partner. ![]() The company - as of yesterday - will not accept any new storage purchases or renewals, the service will transition to read-only on September 30, and on November 15 the service will terminate and all data will be deleted.The company therefore stresses the importance of migrating data from the Wuala cloud to an appropriate backup - even another cloud provider. Source: CLOUD COMPUTING NEWS Tresorit: Wuala cloud storage to shut down, offers Tresorit as potential new home (c)/frankwrightWuala, the Switzerland-based cloud storage service owned by data storage provider Seagate, is to terminate in November, according to a company blog post.The post, from Wuala head of sales and marketing Markus Speth, details the three stages of closure.
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